Launching a New Swimming Exercise Product

I have always enjoyed swimming but when we moved into our new home 5 years ago I could no longer swim regularly. Our pool was too small! One day my son came home form school announcing that he had a science fair project at his elementary school. He needed to come up with an innovative product. While brainstorming for an interesting project both my husband and son came up with the concept of our award-winning HomeSwimmer. They would invent a device that would enable our family to swim indefinitely without flipping or turning.

We wanted to invent a product that was portable, lightweight, inexpensive yet durable, that would allow residential pool owners, business travelers, and athletes to swim in any size pool. The HomeSwimmer will turn any pool into a fitness pool in less than 3 minutes! Our product enables swimmers stationary swimming.

After two years of product development our product was ready for market. In March 2006 I left my investment banking career to launch our stationary swimming product the HomeSwimmer! We visited numerous trade shows and were awarded product of the year by the iParenting Media Award and Best Product by the ISPO Brand New Awards in Germany.

Our product has been in the market for 18 months now and so far the feedback we have received from our customers has been truly encouraging. Unlike bungee cords our straps and stainless steel spring will not snap or wear with chlorinated water. We have several natatoriums and coaches using our swimming exercise product to train their swimmers some of them are triathletes while most are swimming afficionados that are swimming for an aquatic workout.

Launching a new product with a limited budget can be challenging. Since we are financing our HomeSwimmer solely with our savings our goal is to grow via word of mouth. If you have any suggestions we would love to hear from you.

Thanks!

Claudia Berdegue
President
HomeSwimmer, Ltd.